By Torben Bernhard, Co-founder of OHO Media

I’m convinced that one of the most important and meaningful ways to rise above the social media stream is to know your story and know how to tell it. We need to, at the very least, be able to clearly articulate our purpose.

I think most of us usually feel like this first clip: unsure, concerned about coming off as immodest, and unable to reduce our story down to its most luminous moments. Sometimes we simply just don’t know what story to tell. It took me a long time to realize that I was not destroying narratives by refraining from sharing nuances. As an audience, we like those critical moments — the one’s that represent a decisive unfolding of destiny. Those often are the moments that contain the nuances without saying them. This is not to say you should oversimplify or that life is easily packaged and complete. On the contrary, it’s often messy and hard to categorize without feeling like you are superimposing structure. But, ultimately, this messiness can be shared and shared well through conveying the moments you deem most central to your story.

Looking at old sculptures can be a helpful way of getting at this idea. If you had one moment to depict in the battle of David vs. Goliath, which one would it be? Is it right before the critical moment? During the toss? Right after? Art masters have decided this differently. Looking at various representations of the famous fight, you see a diversity of moments deemed “the moment” by the artist. What are the moments in our narrative? Which one’s would we set in stone to encapsulate our story? The apostles were good at this. Homer was good at this (both stories that have had a little bit of staying power). Thanks to Alex Caldiero, the subject of my last film who pointed me to this idea in sculpture, I’ve never looked at art or storytelling the same again.

Choose your moments. Know your story. Share your story with others.